Google ads are one of the advanced advertising strategies as it is one of the platforms that are effective of paid online advertising that falls under a marketing channel, Google Ads allows you to advertise and promote your products or your services when users search by relevant keywords.

Google Ads is an effective way to drive qualified traffic while they're searching for products and services like the ones you offer, when you publish google ad you can boost your website traffic, increase your in-store visits, receive more phone calls, will show up on the search engine results page, and make a company more successful if the campaign is implemented correctly by reaching anyone who uses Google to search for anything like information, products and services online.

Successful Google ad is based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page as it is like an auction where people bid for clicks that helps businesses reach customers across the globe and grow their business, when a user searches a keyword you’re targeting, Google automatically jumps into auction mode and compares your Ad Rank with that of every other marketer targeting that keyword.

AdWords will help businesses reach online target markets through its search engine platform and partner sites by choosing keywords related to your brand, products, services, and industry for your AdWords account by targeting with AdWords which means that the ads follow a customer to other Google sites like YouTube and The New York Times - that improves conversion and reduces cost-per-click.

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Google ads is a paid platform in many ways like:

1- Pay Per Click (PPC)
, as it is an internet advertising model used to drive traffic to websites where you (the advertiser) pay per click on an ad by measuring how much you pay when a user clicks on your ad, t’s a way of buying visits to your site, rather than attempting to “earn” those visits organically, It allows advertisers to bid for ad placement in a search engine’s links when anyone searches on a keyword or a thing that is related to what the business offering or when a content site displays relevant content, Google and others have implemented automated systems to prevent abusive clicks by competitors or corrupt.

2- Cost Per Thousand (CPM)
, also called cost per mille as it is the cost an advertiser pays for one thousand views or impressions of an advertisement by measuring how much you pay per 1000 ad impressions, this type is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign by dividing the cost of an advertising placement by the number of impressions (expressed in thousands), the purpose of the CPM metric is to compare costs of advertising campaigns within and across different media as the impression counts are generally sizeable, marketers customarily work with the CPM impressions both at the planning stage and during reviews of past campaigns.

3- Cost Per Engagement (CPE)
, is the type of advertising that is a campaign model in which advertisers only pay when users complete a desired engagement within the app by measuring how much someone pays when a user performs a specific action on the ad like signing up for a list, watching a video, shares on a post, page likes, comments, link clicks, and so on to incentivize user actions and maximize ad budget, these campaigns typically use a rewarded model and this model has become more popular due to the rise of social media, the goal of this model is to Improve flexibility and creativity, engagement is a general term, to Improve budgeting, to Increase engagement.

4- Cost Per Lead (CPL),
is where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer as it is a metric measure how cost-effective your marketing campaigns are when it comes to generating new leads for your sales team by providing important data to use in your return on marketing investment calculation and for an advertiser to keep paying for leads from the same source, the leads ultimately must produce an acceptable conversion rate, even if you’re already doing a great job at generating leads, taking the time to calculate your CPL will give you worthwhile insight into how your business works as its importance is a great indicator of what is working and what is not, helping you make choices about focusing your efforts going forward.

5- Cost per action (CPA)
, is a digital advertising payment model that allows charging an advertiser only for a specified action taken by a prospective customer and sometimes misconstrued in marketing environments as cost per acquisition, the value of CPA is simply the price an advertiser pays a media source for each pre-set action (i.e. purchase, registration, etc.) that is driven by that source, If the advertiser is purchasing inventory with a CPA target, instead of paying per action at a fixed rate, the goal of the effective CPA should always be below the maximum CPA, advertisers set the action to whatever they’d like, for example: signing up for a free trial, registering for a free download or buying a product.

Google offers a variety of different campaign types like:

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- Search campaigns that appear as a text ad on the results page

- Video campaigns that appear in the front of YouTube videos

- App campaigns like video ads in the Display Network

- Shopping campaigns to advertise your products on Google

- Display campaigns that serve visually engaging ads on the Google Display Network.

At Tiye Solutions with the professional team we manage your Google Ads account, targeting the keywords that will drive buyers to your site and get the best results by utilizing powerful research tools and industry experience as we are the leading google AdWords company you want to work with as Our team lives and breathes search data within the context of your business, understanding your products and feeds, changes in the marketplace and industry updates.