SEO refers to the process of improving your site's organic traffic and ranking on search engines, it’s all about taking steps to help the website or the content to rank higher on Google.

Create high-quality content as well as monitor the technical integrity of your site, your website and maintain your site's presence in local search, and more.

SEO stands for Search Engine Optimization, Good SEO strategy is essential to improve the quality and quantity of traffic to your website. It is a set of practices designed to improve the appearance and positions of web pages in organic search results. Since organic search is the most prominent way to discover and access online content.

The difference between SEO & paid ADS, which means that SEO you don’t pay to appear or to be in the space.

search engine optimization means taking a piece of online content and optimizing it so that search engines like Google show it at the top of the page when someone searches for something. SEO is a key part of online marketing, due to search being one of the primary ways users navigate the web and it’s central to your website's visibilities.

SEO is low-cost It delivers great, attracts relevant users, boosts credibility, and provides actionable data

To know how you can rank your content higher in the search engines, first you need to understand how search works.

Understand the ins and outs of search so you can improve your content to rank higher on Google. When it comes to broader SEO, there are two paths that are just as important: on-page SEO and off-page SEO.

ON-Page SEO:

this is about building content to improve your rankings. It’s about incorporating keywords into your pages and content.

Like writing high-quality content regularly, ensuring that your taglines and titles are keyword-rich and well-written, among other factors.

OFF-page SEO:

It is the improvement that occurs from your website, such as earning backlinks. This part of the equation involves building relationships and creating content that people want to share. Although it takes a lot of legal work, it is an integral part of SEO success.

SEO strategies, C

It relates to the specific techniques used when trying to improve the search engine ranking of a website or web page.

Black Hat-White Hat

Black Hat:

Refers to improve rankings in ways that are not approved by search engines and involve tricked and usually includes features that violate search engine rules and regulations.

• Duplicate content:

When you try to rank a certain keyword, to get the keyword in the text over and over again, with this way you will duplicate the content on the site so Google penalizes sites that do this.

• Invisible text and keyword stuffing

in the past, some people their websites include a large number of keywords at the bottom of the articles with making them the same color as the background. And this strategy will put you on the blacklist very quickly.

• Cloaking:

it’s intentionally displaying different content to website visitors and search engines.

Some websites must be cloaking to hide:

  • Spam links
  • Spoof redirects
  • Malware
  • Excess ads
  • Auto-generated content

To buy a bunch of keyword-rich domains and direct all traffic to one site is the wrong way when it comes to redirects.


Many webmasters strive to achieve high click rates by generating misleading headlines. These "clickbait titles" usually lead to content that has no value - which is harmful to your SEO.

Slow websites:

Hosting your website on poor servers isn't a bad SEO trick - but something that can negatively impact your search engine ranking as Slow or unavailable web pages make people avoid your website and This indicates that your website in Google is not worthy of ranking because the visitors are not interested.

White Hat:

Refers to good techniques that achieve high search engine rankings. Complies with search engine guidelines and the main goal is to enhance accessibility.

Prioritize quality content:

Content is a king, In any case, the content on your website is one of the most important factors of search ranking within search engines, and many see that it is trending to become more important in the future. It’s not as simple as writing "good" relevant content. Google's search engine rates your site's content based on a set of different signals that include:

  • Length
  • Key word distributions
  • Age
  • Links
  • Topics

So you should plan ahead whenever you create a piece of content to make sure you have enough information to fill your article with valuable information. This applies to both black and white hat SEO.

Satisfy user intent:

Google has always been obsessed with providing search results that more closely match the motives of searchers, a task it calls "user intent". Your website content, layout, and images, all must be based on matching the intent of users who go to your website via online search engines. You need to know what the reader wants to achieve when they land on your page.

• Use keywords and keyword analysis:

Find out the words that users search for most often and add them to your site titles and Meta descriptions. Do it in a way that makes sense and helps with clarity. Keywords were once the main tool for processing early algorithms, and this has led to many important changes over the years.

• Organizing website:

Make sure that search engine bots can crawl your website easily, to make your site structure easy to understand. Use appropriate title tags to help improve your website structure. This is probably a good navigation if people can find what they need on your site.

White Hat SEO tends to increase search rankings in the long run, improves the quality of site visitors Black hat SEO tends to have short term reinforcements and associated long term penalties.

To help ensure your site get in touch with Tiye solutions to grow your websites visibility and to help your businesses to be increased on Google rankings and organic traffic and to increase sales and engagement with customers.