Marketing is the activity of stimulating demand and the purchasing of goods or using the services by offerings that have value for customers, getting the attention of potential audiences through advertising and creating loyalty and awareness about a brand by analyzing the existing concepts and updating it to suit the current economic, social trends, technological innovations, and marketing research, these promotions may involvecatchy phrases or slogans, graphic designs, celebrity endorsements, and many other ways.
There are too many types of marketing we will discuss the top types of marketing:
1- Traditional Marketing:
Traditional marketing is the brand promotion on any offline channels that could be Outdoor (posters, Billboards, Cards, etc.), Direct Mail, printing at magazines and newspapers, broadcast through television or radio ads and flyers although it’s the oldest type of marketing, it’s the most researched but the disadvantages are there’s no direct interaction with the consumer and it’s very expensive.
We must also say that traditional marketing had the best advantage as it’s tried and true so the biggest businesses prefer and use it as each one of us faces a sort of traditional marketing in our everyday life and it can be kept for a long period.
Print marketing is the oldest form of traditional marketing through the advertising in newspapers, magazines, newsletters, and other printed materials like postcards, brochures, letters, catalogs, and fliers that is sent through postal mail to attract consumers and which is intended for distribution.
Radio broadcasts have been around since the 1900s and the first commercial broadcast was a radio program then the ads through television which was the next step in entertainment technology.
Another form of traditional marketing is telemarketing through delivering sales messages over the phone to convince consumers and attract them to buy a product or service.
2- Inbound Marketing:
It’s the digital content that targets a specific audience, written to attract consumers regarding their needs it can be through social media posts, reports, blogs, video content, guidebooks, and many other ways.
A big percentage of customers start their shopping journey through the internet as they are searching for products or services online to decide to take the action to satisfy their need or solve a specific problem, answer their questions and at the end of the contents, it can be included a link to encourage them to sign up or the contacts info or to learn more.
Inbound marketing content is specifically designed for each stage in the sales funnel and each part can be tied to your strategy to a metric that gets monitored over time.
Inbound marketers spend a great time and effort to test and develop different content that will entice customers to convert them to leads.
3- Digital Marketing:
Digital marketing is the opposite of traditional marketing it’s to reach audiences but in new ways as it encompasses all marketing efforts that live online.
There are many digital channels, such as social media, websites, email, and search engines to connect with current and prospective customers and digital marketing refers to marketing campaigns that appear on a phone, a computer, tablet, or other devices.
People already spend a great of their time on social media platforms such as Facebook, Twitter, Instagram, LinkedIn So social media can help bring success to the different businesses as all your data is exposed to your customers, making it easy to interact with your customers and build a relationship with them which helps to drive leads and sales through using digital techniques.
The most important role in digital marketing is to make the right offer at the right time and in the right place as customers should be kept updated with business news, the problems they're facing, and how you solve those problems.
4- Search engine optimization (SEO):
It’s technically a marketing tool more than a form of marketing in itself and it’s important to watch the search engine ranking factors and produce content for search engines to index.
SEO in a simple way, the process of improving the site to increase its visibility when people search for the thing which is related to the business to get quality traffic and it’s also regarding optimizing the content using the right keywords and helps websites get the backlinks.
Millions of searches are made every day so SEO is a big part of digital marketing as greater visibility and ranking higher in search results than your competitors get a higher impact on your bottom lin
5- Affiliate Marketing:
It's the type of marketing that is popular among influencers but also can be used by brands to promote products or services which a business reward another company with the agreed commission for each purchase made by a customer through the affiliate's promotion tactics. Affiliate Marketing can be used by choosing a product or a brand that closely aligns with what you sell you and promote it to your audience and you can leverage affiliate marketing to generate more revenue.
There are many types of affiliate marketing such as Unattached Affiliate Marketing, Related Affiliate Marketing, Involved Affiliate Marketing, and affiliate marketers get paid in various ways: pay per sale, pay per lead, pay per click.
6- Email marketing:
Email marketing is a powerful marketing channel that uses personalized, mass emails to educate, attract and convince the targeted audience to take a specific action like making a purchase also can play a big role in the marketing strategy with lead generation, brand awareness, keeping the engaged among different purchases and building relationships between the business and its audience while also driving traffic to your blog, social media or anywhere else you’d like folks to visit. Email marketing is sending commercial emails to the targeted audience as per a list of contacts who have given their permission to receive these commercial emails from the business.
Each company and organization must implement the best type which will be suitable to its business by using marketing techniques to achieve their goals like promoting themselves or increasing sales of their product or service so it’s very important to know the difference among marketing types.
Choosing the best marketing agency is also the main objective to consternate on, Tiye Solutions will help you with all these marketing types and achieve the best goals your business needs as Tiye Solutions has experience in the marketing industry with many clients and partners with the highest results.