Need to increase customer engagement rate on your accounts! Here we are digging our creative mine to pop out with the best of Tiye Solutions’ tips and tricks to get higher customer engagement rate.
Before starting to write down and practice, think of social media as a party having a lot of people out there and you are the host. Then you need to plan them entertaining program to keep them interacting all the time, answering their questions and jazzing up the party with the new!
If your program is boring, old fashioned and dead, people around will leave quickly, making excuses or even giving silly comments. On the opposite side if you are telling super funny jokes about cars and most of your guests are doctors it won’t work either. So it’s not only about how you are engaging with your audience but are you addressing the right audience?
Obviously increasing customer engagement rate is not only about quantity but quality too, and here’re engaging tricks laying down.
What is Social Media Engagement?
It’s a meaningful connection of a clear goal with your audience and potential ones, which indirectly will boost your brand ROI (Return on Investment) and brand image too. Helping in positioning and building a long-term relationship with your customers and making retention.
It’s not about catching a trend or funny tone but it’s a process where you build, manage and measure the impact you’ve done in your market, building positive brand experience.
How to Measure your Customer Engagement Rate?
To manage the impact and judge your efforts, we need to measure the results and compare numbers upon a timeline with your account, as engagement is growing whenever people interact and to decide the next step, here’re coming the metrics.
Metrics of customer engagement rate could include the following:
-Shares or retweets
-Comments
-Likes
-Followers and audience growth
-Click-throughs
-Mentions
-Branded hashtags
Collect such data and start to calculate the number of followers, comments and shares on every post and get an average per post then average per month to compare later. Here Tiye Solutions as one of the best digital marketing agencies in Egypt has its own tools to measure it easily providing monthly reports including customer engagement rate in details.
After knowing that it’s a measurable rate and easy to track too. Now, it’s time to set goals!
Social media engagement goals might include:
To set a clear goal you should first know the stage you’re in now (like you’re starting a new business or already having one and want to approach new segment) and where you want to go later. Whether you are developing new customer leads or changing public perception of your brand.
Launching new product and want to tease audience or want to test some ideas to tailor it later.
Who you are Speaking to
To tailor a perfect dress you must know first the size, colors, design and materials the owner wants.
It goes the same with content. As before creating your engaging content to increase customer engagement rate. First you need to know about who will receive and interact with it (Your target segment).
So go check insights, in what time they are active, females or males, from where they are. The most pages they like or topics they follow on social media.
Then set your brand voice, content type and language, sources and ideas and let’s Play!
How to Increase Customer Engagement Rate?
Share Different Types of Content Formats
After knowing to whom you are speaking and why you will create such digital conversation.
It’s time to set what the conversations will be about.
Remember it’s a conversation not a statement, it hasn’t to be one way communication, but to address their needs, challenges, asking to take an action.
That’s why you need to tailor your engaging content to each segment on each platform as techniques can’t be generalized on all. Every platform has its golden keys.
Like sharing more visuals on Instagram with custom stickers or filters for stories or videos of breathtaking scenes with super short and catchy caption is super perfect.
While posting more written details with a link to your site would be better to publish on Facebook.Creating a poll on Twitter will be more engaging for audience than posting a photo with caption like other platforms.
Digital audience tend to interact more with visuals and love to be asked about their opinion and to be challenged.
So posting animated GIFs, videos, questions and more of such types will be perfect for them.
Focus on using Human Element
It’s important for any brand to show its Human side from time to time.
That brings warm vibes to your audience and help increasing customer engagement rate and loyalty.
People love to feel they are speaking to someone flesh and bones like them even digitally, so don’t hide it! You may post about some funny moments of your team with their photos while working on upcoming project and it may be a way to tease your audience too. Asking them to try to guess what the huge efforts for?
You may define your teams with characters and every week share a tip from specific team and try to portray them in creative art-work and some words.
If you have a restaurant you should know that marketing here is not only about food! Sometimes customers are searching for the mood, for the friendship or where to eat with the gang next day?
So it’s useful to post photos showing happy family having fun while eating with their naughty kids.
Some friends having challenge of who will finish sandwiches first. Photos of how waiters are super friendly with the customers and welcoming them.
You may post people feedback too about your food or service with their photos or even handwriting as they tend to share and trust you.
Also don’t let Chat bots invade your conversations! People nowadays are smart enough digitally to detect who is answering them privately or in comments. So stay tuned to what your audience say below and try to engage with them in a friendly tone to keep the engagement flow.
Try to reply fast as soon as possible to catch them up as people tend to engage on your posts when seeing you active and responsive. They feel your brand is alive so let’s begin a chat! Reply to mentions and tags too and try to be funny, it’s not a big deal to share a viral meme (depending on your tone of voice and the topic).
Stay Trendy and Keep it u
Make sure that your posts are not only talking directly about your brand, services or products. But relating it to what audience love to see, follow and talk about like trends!
Following trends daily or even weekly and generating content about it related somehow to your brand is super effective about increasing customer engagement rate. People love every fresh and new content that keep up of what’s going on now special trends.
That’s considered one of our top tricks at Tiye Solutions as the best digital marketing service provider in Egypt.
To catch up trends there’re some tools like Google trends, Twitter trending topics and BuzzSumo.
Just keep following daily to know more about trends and to make news-jacking too.
Always mark down the international and national events and seasons to make the best use of them on your social media accounts like world day of chocolate and so on.
Also you could make a buzz by monthly posts for Horoscopes, specific names and more periodical topics.
Warning! Be Picky about the trends you will use in your content or it will backfire.
Try to stay away from religious, political and some of sports trends as they may have negative effect on your business and even your audience perspective.
Games and Challenges
People by nature love fun and entertainment, so even you are saying something informative try to say it in an entertaining way.
Invite your audience to play and tailor them a funny game and ask to share it with their friends too and let’s spark up the timeline!
Challenges have its way too in increasing customer engagement rate as people love to feel competitive and live to win something.
So rewarding even by a small gift, free shipping and more could push your challenge to be a viral one.
Games and Challenges
People by nature love fun and entertainment, so even you are saying something informative try to say it in an entertaining way.
Invite your audience to play and tailor them a funny game and ask to share it with their friends too and let’s spark up the timeline!
Challenges have its way too in increasing customer engagement rate as people love to feel competitive and live to win something.
So rewarding even by a small gift, free shipping and more could push your challenge to be a viral one.
Publishing Times
Have thrown a joke but nobody laughed? Maybe it’s bad timing!
A time is important to increase customer engagement rate, time is important to.
Track your social media accounts’ insights to know your peak and dead ours. Then choose the perfect times to post an engaging one.
Ask Questions:
Hesitated about your next topic or launching new product? Then ask a question.
Take your audience opinion and make them feel they are a decision maker with you.
That will surely increase loyalty and build long-term relationship with your audience who will tend to interact instantly.
You may ask their opinion in some current events or trends too or even to pick their favorite color through a poll.
Also it’s considering a great source to create UGC type (User Generated Content). Which depends on what topics people developed in your posts or private chats and inspired you later for a piece of content.
Increasing your customer engagement rate is not about working hard, but working smart.
Tracking your audience, analyzing insights, taking actions, evaluate results and optimizing the next.
That’s how we manage to nail it at Tiye Solutions.
Tell us what’s your best engagement techniques?
Key word: customer engagement rate
Reference: https://blog.hootsuite.com/social-media-engagement/
https://www.trybugle.com/blog/how-to-increase-customer-engagement